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Delft Design Guide 2.0 - Editorial- and graphic design, image research, text editing, compiler/editor/author of left pages 
Commisioned by TU Delft, faculty of Industrial Design - Editors: 
Annemiek van Boeijen, Jaap Daalhuizen, Jelle Zijlstra - BIS Publishers

Due to its complexity, designing requires a structured and systematic approach, as well as moments of heightened creativity. In this guide, you will find 11 perspectives on what design can do, 6 models that describe how design happens, 12 approaches that describe a comprehensive process for design that spans across phases, and around 68 purposeful and goal-oriented design methods.
Ever since its founding in the 1960s, the Delft Faculty of Industrial Design Engineering has taken a methodical approach to design education. But the methods were never uncontroversial. The Dutch writer Godfried Bomans asserted: “In the realm of the mind a method is comparable to a crutch; the true thinker walks freely.” Many designers share his thoughts. Good designers seem to need no methods. They tend to attribute their successes to intuition, creativity and expertise, and not to the use of particular methods. Now, nobody believes anymore that designers can do without intuition, creativity and expertise, as research into the problem-solving behaviour and thought processes of designers has convincingly shown how essential these capacities are. But that does not mean that methods have no role to play in design.
Despite criticism and doubt – some godfathers of the ‘design methods movement’ of the 1960s became critics of their own work – methods have not disappeared from the scene. Methods are often used as means of teaching design. The development of better methods is probably the most important driver of design research. And it is not uncommon for design consultancies to advertise themselves on the basis of their specific methodological approaches.
Since 1991, industrial design students at the Delft University of Technology have been raised with the book Product Design: Fundamentals and Methods that I wrote together with Johannes Eekels. The genesis of this book goes back to our lectures in the 1970s, but much of its content is still relevant. However, the field of design has changed greatly. Nowadays, industrial designers also design services and social and economic artefacts. In product development, the social and behavioural sciences have come to play a major role alongside engineering. Our awareness of the limits of production and consumption has increased enormously and unprecedented technological possibilities have emerged for the development of design tools.
Such developments have led to numerous new methods. I am extremely excited that finally a new Delft textbook that also addresses these new methods has been published. But there is more to it. Methodological textbooks usually focus on detailed descriptions of methods and barely address their application. The authors of this book have explicitly opted for the latter perspective.
Left spread: Thelonius Monk like many other Jazz musicians develops his music during improvisational sessions. Ideas are implemented immediately, tested and improved until the music ‘works’. Solutions need to be found for musical problems like expressing a certain mood or feeling or for going from one tempo to another. During solos, individual musicians are given the floor to show their skills and creativity. Creative processes are all about postponing judgement, fresh ideas need a safe environment and time to grow into better ideas. Photo: Eugene Smith 1959.
As good descriptions of methods are sufficiently available, they confine themselves to short characterisations of methods and refer to relevant sources for more information. How should a project plan be designed given specific objectives and available resources, when and in what situation and how should a particular method be used, and what can and cannot be expected from the use of a method? This book gives answers to these and other such questions.
Caption body upgrades: For centuries, humans have invented ingenious devices to replace lost limbs or upgrade their bodies and have new limbs that did more than the old ones. Left: The right arm of Gottfried ‘Götz’ Von Berlichingen, made of iron, 1500s. Right: Born with a congenitally missing lower left arm, researcher Bertolt Meyer was fitted with his first prosthetic device when he was only three months old. Inspired by the possibilities of Touch Bionics he presented the Channel 4 documentary ‘How to Build a Bionic Man’. At the Science Museum in London he is portrayed next to his bionic self.
This is a completely revised Delft Design Guide. Like the first edition, published in 2013, this book once again offers a collection of perspectives, models, approaches, and methods that are used in the design education at TU Delft. The book offers a toolbox, an important asset for designers and it offers insight into the distinct Delft Design Thinking.
Porter’s Five Forces is a method that helps designers assess the attractiveness or profitability of a business environment and subsequently decide how the organisation they work for should position itself and compete in that environment.
Delft Design Guide - 20 x 25 cm - 224 pages full colour - flexcover - ISBN 978 90 6369 540 8
Editors: Annemiek van Boeijen, Jaap Daalhuizen, Jelle Zijlstra (TU-Delft) / Graphic Design, Image research, editor of left pages: Yvo Zijlstra (Antenna-men) / Publisher: Bis Publishers Amsterdam