Book design and production of a series of Mooc video's (Massive Open Online Courses; free online courses)
Products That Last is a project about the circular economy, set up by the Technical University Delft in collaboration with the Ellen MacArthur Foundation and the Leiden-Delft-Erasmus Centre for Sustainability.
Over 10.000 students worldwide participated and finished this online course that will rerun in 2016.

Video direction & graphics: Yvo Zijlstra, Antenna-Men. Editing: Arne Verbrugh, Kaina Media. Production: Conny Bakker & Emma Fromberg, TU Delft. Music: Charly van Rest, Silent M Studio.

From episode 1: Principles of the Circular Economy, an introduction

From episode 1: The unstable Linear Economy, by Ken Webster, Ellen MacArthur Foundation

From Episode 1: The challenge: A narrative for the Circular Economy

From episode 2: The Darker Side of Access, by James Ball, Yale University

From epsisode 2: What it Takes to Close the Loop, by dr. Edwin van der Laan

From epsiode 2: Product Service Business Models, by Prof. Arnold Tukker, Leiden University

From episode 3 : Planned Obselecence, by David Peck from TU Delft
Products that Last starts where most books on product development end. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product’s afterlife. These opportunities clearly exist, otherwise they would not be providing an income for so many people. However, to be recognized as segments of a circle of continuous value creation, they need reframing.

112 pages softcover. ISBN/EAN: 978-94-6186-386-7
Authors: Conny Bakker, Marcel den Hollander, Ed van Hinte, Yvo Zijlstra
Products that Last offers readers an innovative and practical methodology to unravel a product’s ‘afterlife’ and systematically scrutinize it for new opportunities. It introduces us to business models that benefit from the opportunities offered by a much longer product life.
Products that Last will change the way entrepreneurs and designers develop and exploit goods, helping to reduce material and energy consumption over time. Nothing more, nothing less.
A throwaway culture has characterised and underpinned Industrial economies for more than half a century. Only recently, however, have governments and researchers begun to pay attention to the short lifespan of many consumer goods, prompted by concern at their wastefulness and a growing awareness that their embedded carbon has implications for climate change, demanding a slower throughput of materials in the economy.
This book is the result of a three-year research effort into the business opportunities and design challenges that prolonged product lifespans may present. A longer product lifespan is a cornerstone of the circular economy, because it helps to slow down the speed of the flow of materials and goods through society, thus reducing waste. It addresses consumption practices, and ‘buys us time’ to figure out ways of closing materials loops.
So how can designers and businesses help shift a systemic paradigm? Donatella Meadows1 offers us some practical advice, ‘You keep pointing at the anomalies and failures in the old paradigm. You keep speaking and acting, loudly and with conviction, from the new one. You don’t waste time with reactionaries; rather, you work with active change agents and with the vast middle ground of people who are open-minded.”